A Guide for Festive Shopping Season 2020: How to Do Festive Shopping

The holiday season is upon us, and every household is bustling with a festive mood. In fact, to make things exciting, online shopping portals and even retail shops have also announced their set of 50 per cent off sale. With the COVID-19 pandemic, much of the shopping has become completely online, leaving many stores to up the ante and compete with other store websites by enhancing their SEO game. But how do you as a shopper get the perks of these competitions? What would put you a step ahead of the others and give you an edge for a fun shopping experience? Signing up for an early bird offer! Many official websites are coming up with the best online shopping sale, that is exactly what you need this year.

Sign up for early bird offers

Before we jump to the benefits of early bird offers and how you can sign up for them, first let us understand what early birds are and why do they hold so much importance in the shopping district. Early birds are individuals who conduct all their shopping scenes ahead of the festive season. These people actively research for various products from a plethora of retailers. Early birds are very meticulous and ensure that they go through each and every product before they make the final purchase. These shoppers are very certain of the kind of products they want and are also aware of the pricing strategy of the online stores. Early birds have carefully curated a plan on where they must go to get the best deals and products. Right from the best online shopping portals to the brands with the best prices, early birds are aware of every shopping trend that would help them get the best deal when conducting online shopping.

How does early bird help?

Provides lucrative options and compare them

Shoppers have a knack for comparing prices and products before they get the right deal for the money they are paying. Early birds get the best perks when it comes to selecting from a slew of merchandise. With the festive season approaching, online shopping portals set aside some of their best products and assign interesting prices to it that might attract early birds. Sure, this might come with the concern of the right shape, size and colours, early birds do make the most of these offers by opting to take their sweet time to finalize the best products and offers. They plan out their shopping plans perfectly to ensure that they have enough time to peruse through all the shopping portals before they can finalize where they want to buy it from.

Saves time and money

If you think your life was busy earlier with work taking up a massive time out of your schedule, work from home initiated due to the COVID-19 pandemic, things have changed drastically. Work from home has made our lives busier than before. At such times, online shopping just comes as a major blessing in disguise. Early bird offers help save a lot of time as you can wrap up your festive shopping ahead of time. Further, you can save enough time to spend with your family during the holiday season. Online shopping portals are certainly a boon to many as they do help tremendously with saving all the time and even money with early bird offers. Perhaps, this year you can try keeping things safe by signing up for an early bird offer and getting yourself a good deal.

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No or rather less crowd

Are you always stressed about the excess crowd that comes with retail shopping at the stores and malls? It can get even more tiresome and crowded during the festive season. If you seek peaceful shopping ahead of the festive season, then you would be happy with the early bird deals found online. As the early bird deals would be on the official websites of the stores, you would directly get access to all the products that are on sale. Further, you wouldn't even have to deal with the excessive crowd that malls and stores would have. Early birds don't just get the best perks in terms of prices and products, but you will also get some delivery deals. This means you will get some of the best products for reasonable to low prices and get them at your doorstep at the earliest! With so many perks involved, signing up for an early bird does sound fascinating, right?

How does signing up for early bird offers during holiday season help?

Promotional offers

Shopping ahead of time for the festive season is a habit that many individuals often undertake to ensure that they are not getting unflattering outfits for exorbitant prices. Having understood about this trend of early shoppers, many online shopping portals come up with lucrative offers during the festive season that falls in the lines of expectations set by early-bird shoppers. Even before the actual festive season, many early-bird shoppers start browsing through the shopping websites to check for the right things that would best suit their household. Hence, you need to be one of the top early-bird shoppers to get hold of all the offers and deals that they have in store.

Avid shoppers will receive an email, and mobile phone notifications about the early bird offer so you wouldn't have to worry about missing out on one. You can also check out some of the deals that they have on the website, the campaigns they will be running and the special promotions that would be shared with the shopaholics. However, you will need to keep your bank balance steady during the early bird offers so that you do not miss out on great merchandise ahead of the festive season shopping.

Optimizes the store website

Due to the COVID-19 pandemic, the online portals for shopping have seen a drastic spike. Right from groceries to retail store websites, all the purchases have now gone online. Hence, the margin of profits that can be availed for the store from their website has also increased tremendously. Due to this, online shopping portals have enhanced their sale game by using email marketing to drop early bird discounts. The more people signing up for the early bird discounts give the stores an idea of how many customers they would need to cater to during the time of a sale.

Early birds often get the best prices with respect to several products as they are the lab rats for the pricing strategy. These shopping portals are already competing with other portals to get a bigger margin. This means you will be witnessing tremendous sales. Further, to enhance their store website's optimization, they will make their deals as cheap and affordable as possible. Do not be surprised by the 70 to 80 per cent deals that they put out but be ready with the money because you'll end up buying countless things!

Price testing

Price testing is one of the strategies that online shopping portals often use to understand what price suits the product perfectly. Since many online shopping portals have a sale during the festive season, they are trying to figure out the customer behaviour towards specific products. This helps them understand whether the price that they have set on the sale satisfies the customer. The core idea is to understand if the ideal price has been set towards products. Depending on how the products are sold on the online shopping portals during sale season, they can accordingly set prices for the holiday season. Early birds usually have a better chance of helping them with this analysis and hence, see the best prices for the products.

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