JPMiles. More Powerful than ever - An integrated campaign by JetPrivilege.

Our recent campaign coined around the core thought of “JPMiles More Powerful than Ever” seeks to educate all - about the innumerable JPMiles earning and redemption opportunities they have even today across 150+ programme partners. Members can now book flights across airlines worldwide, do any hotel booking across the globe, earn JPMiles for all their online shopping needs or at a store, as well as continue using any of our co-brand cards at hundreds of restaurants or thousands of petrol pumps. The campaign remains true to the brand ethos of fulfilling aspirations by creating memorable and rewarding experiences for its members and enabling an unparalleled value proposition derived through the reward currency “JPMiles”. The campaign is live across print, digital and outdoor media including airports.

The campaign followed the launch of our new air offering platform, ‘Select Flights’, which enables members to now earn JPMiles on any airline, any destination, any flight and any seat in India or globally. Members can additionally continue to redeem their JPMiles to fly free across more airlines. As always, members can also continue to use their JPMiles on hotel stays, fuel & 2500+ merchandise options on the JetPrivilege Reward Store. JetPrivilege remains committed to introducing innovative ways by which its 9.8 million growing member community can derive maximum benefits across a diverse partner network.

The campaign was released across print, digital and outdoor media including airports.