Press Details

INTERMILES LAUNCHES MOBILE APP TO ELEVATE MEMBER EXPERIENCE

~Provides on-the-go access to book flights, hotels, online shopping and a lot more ~

Mumbai, Feb 28, 2020: InterMiles, one of the leading travel and lifestyle programmes as well as the rewards and recognition currency, has launched a mobile application on iOS and Android platforms offering its members as well as prospects the ease of accessibility to premium personalized experiences at their fingertips. The move has been strategically targeted towards catering to travel and lifestyle needs of the discerning consumers and benefitting from the ubiquitous reach that mobile phones offer.

In recent times, towards seeking time efficiency, convenience, flexibility and personalization, the discerning Indian consumer has grown increasingly dependent on easily accessible, hassle free payment options, which has resulted in the rise of mobile commerce platforms. Growing disposable income in the hands of millennials and Gen Z has further fueled this demand. A recent m-Commerce Insights report by techARC has revealed that one in every three Indians shop using a smartphone resulting in mobile-commerce becoming more mainstream than ever before. In addition, according to a recent Amadeus report, mobile technology is of utmost importance for business travellers, who with hectic and time-sensitive schedules, want to be able to manage travel plans & bookings at the touch of a button. Keeping up with this emerging need of the market and providing customers an opportunity to book their flights, hotel stays, online shopping etc. while on the go and further expanding the avenues to earn and redeem for its members, InterMiles has launched its first-ever mobile application.

Using the InterMiles application, customers can make their travel plans on the go. Members can check their InterMiles account balance on their finger tips now and can earn and redeem InterMiles to book flights, hotels, shop, dine and a lot more straight from their mobile phones using the InterMiles app. Apart from being a one-stop solution for all their travel and lifestyle needs, the application will also open a pool of member exclusive deals. Through its consumer-friendly interface, the InterMiles application will be an “easy-to-navigate end-to-end value-driven enabler” of a members’ entire travel and lifestyle needs. Through the implementation of data analytics and leveraging technology, InterMiles comes with personalized features driving customized offerings at an individual level basis his / her data attributes.

Speaking on the app launch, Ketan Phanse, Vice President - Information & Digital Technology, InterMiles said, “The InterMiles application launch stays true to its promise of enhancing member experience through ease and convenience. Keeping up with our members’ growing aspirations and taking cognizance of the unmatchable reach that m-commerce offers, launching our own mobile application was a natural progression for us. With the launch of the InterMiles app we are confident that this move will further strengthen our engagement with our members as well as elevate their overall experience with InterMiles”

The InterMiles application launch will complete the Omni-channel approach of the brand towards connecting with its members. Starting today, it will be available for free-download on Google Play Store for Android users and iOS App Store for Apple users.

About InterMiles

InterMiles is one of the world’s leading Travel and Lifestyle Rewards Program. Its ubiquitous rewards and recognition currency, also called InterMiles, helps close to 10 million InterMiles members fulfil their travel and lifestyle aspirations. The program lets members make every travel and lifestyle experience more rewarding by earning InterMiles across airline and hotel bookings, shopping, dining reservations and more. Members can then redeem these miles for flights across airlines, hotel stays, fuel, dining and over 2,500 merchandise options.

If not an InterMiles member – Sign Up Today & make your every journey even more rewarding. Explore More at: www.intermiles.com

InterMiles is the travel and lifestyle reward programme of Jet Privilege Pvt. Ltd. - a separate and independent entity, part of the Etihad Aviation Group.