InterMiles Recognized as India’s Best Multi-industry Loyalty & Rewards Programme

 ~Programme celebrated for being the Best Rewards Programme and having the Best Omni-channel CX Initiative~

~Wins four awards including ‘Best Use of Contests & Promotions in a Loyalty Program’ which has been won for the second time in a row~

Mumbai, Mar 08, 2021InterMiles, India’s leading loyalty and rewards programme, has recently been recognized in four categories at the Customer Loyalty Awards. The awards event was a part of  14th edition of Customer Fest Show 2021 presented by Zendesk India. The event held between 3rd - 5th March 2021 in Mumbai, has been observed as one of the most distinguished corporate events in South Asia.

 InterMiles has over the years, adopted a strong consumer-centric approach towards becoming the preferred travel and lifestyle rewards programme. In the last one year, the company has introduced a number of innovations expanding the scope of member engagement with the programme. With the introduction of Flexi tiers, members have the opportunity to decide what kind of benefits they wish to avail and are offered the freedom to choose how to engage with the programme. As a result, engagement with InterMiles has now shifted from being occasion driven to becoming a habit and consequently an intrinsic part of members’ daily lifestyle. The programme has introduced multiple initiatives for members to engage and benefit from the programme across InterMiles Everyday, Dine and Digi Stores to name a few.

Numerous strategic, consumer-centric interventions and innovations at InterMiles have - been identified as noteworthy and appreciated by jury members. Recognizing recently launched innovations across InterMiles Everyday, Digi Stores and Flexi Tier benefits, InterMiles was adjudged the Best Rewards Program and the Best Overall Loyalty Multi-industry Program. InterMiles Everyday has won  the ‘Best Use of Contests & Promotions in a Loyalty Program’ award while the recently launched sub-platform, Digi Stores was instrumental in securing the ‘Best Omni-Channel Customer Experience Initiative’ win.

Commenting on these multiple wins, Ashish Dhruva, Senior Vice-President of Marketing, InterMiles said, “It is a huge honor to - be recognized at the 14th Customer Fest Loyalty Awards in four categories for our recently introduced member initiatives like InterMiles Everyday, Digi Stores and Flexi Tier benefits. The consumer landscape today has drastically transformed and staying agile and fluid to keep up with the times is the need of the hour. These awards are testimony of our efforts to stay relevant and add value to our member’s experience with us and ensure every transaction is rewarding & fulfilling.”

InterMiles presently offers its growing base of 10 million members the opportunity to earn and redeem InterMiles, the new age currency of engagement, across travel, hospitality and lifestyle services across 10+ categories and 150+ programme partners.

About InterMiles

InterMiles is a leading Travel and Lifestyle Rewards Programme. Its ubiquitous rewards and recognition currency, also called InterMiles, helps its 10mn plus InterMiles members fulfill their travel and lifestyle aspirations. The InterMiles (formerly JetPrivilege) programme empowers and rewards its members for all their travel and lifestyle needs as well as for their daily activities. This includes everything from shopping to dining and fueling up, or any spends done using the InterMiles co-branded cards, be it for flight bookings, hotel stays and a lot more. 

Members can redeem these accumulated miles for online subscriptions, merchandise, free fuel, dining, free flights across airlines as well as free hotel stays. 

If you are not an InterMiles member – Sign Up Today & make your every journey even more rewarding. Make InterMiles earning a daily habit by Downloading the InterMiles App or explore More at 

InterMiles is the travel and lifestyle reward programme of Jet Privilege Pvt. Ltd. - a separate and independent entity, part of the Etihad Aviation Group.

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Simone Pious | +91 9930354205 |

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