~Gets recognized for best use of data analytics and technology leveraging innovative marketing approaches ~

Mumbai, February 6, 2020: InterMiles, the leading loyalty & rewards programme and currency has been recognized under four categories by Customer Loyalty Awards at the 13^th edition of Customer Fest Show 2020 presented by Zendesk India. The event held on 5^th & 6^th February 2020 in Mumbai, has been observed as one of the most distinguished corporate events in South Asia.

InterMiles has successfully chartered out on an accelerated growth path to becoming one of the most definitive travel and lifestyle rewards programme the journey of which, started five years ago when it was carved out as a separate, independent entity. InterMiles has been consistently creating innovative avenues to engage with its members with data analytics, technology and customer centric marketing at the crux of its strategy.

Multiple strategic initiatives have been identified as noteworthy by the jury members who adjudged InterMiles as winners under the category of ‘Best Use of Technology in a Loyalty Program’ for Remarketing of their Shop platform and the ‘Best Use of Data in Marketing Analytics’ for their Hotels platform. Furthermore, InterMiles also took home the winner’s trophy under ‘Best Use of Contests Promotions in a Loyalty Program’ and ‘Best Data Enablement Campaign in a Loyalty Program’ for their Don’t Stop Collecting InterMiles - Passport to free flights and Flight Activation Campaign respectively.         

Commenting on these multiple wins, Zameer Kochar, Vice-President of Marketing & Member Engagement, InterMiles said, “Happy to be recognized at the 13^th Customer Fest Loyalty Awards in multiple award categories. The digital landscape is constantly evolving, altering consumer behavior basis the vast variety & choice available to them today.  The accolades won is a testament of our commitment to harness data led insights by leveraging technology and being innovative in our marketing approaches to drive higher customer value & delight.”

InterMiles presently offers its growing base of close to 10 million members the opportunity to earn and redeem InterMiles, the new age currency of engagement, across travel, hospitality and lifestyle services across 10+ categories and 150+ programme partners.

About InterMiles

InterMiles is one of the world’s leading Travel and Lifestyle Rewards Program. Its ubiquitous rewards and recognition currency, also called InterMiles, helps close to 10 million InterMiles members fulfil their travel and lifestyle aspirations. The program lets members make every travel and lifestyle experience more rewarding by earning InterMiles across airline and hotel bookings, shopping, dining reservations and more. Members can then redeem these miles for flights across airlines, hotel stays, fuel, dining and over 2,500 merchandise options.

If not an InterMiles member – Sign Up Today & make your every journey even more rewarding. Explore More at: www.intermiles.com 

InterMiles is the travel and lifestyle reward programme of Jet Privilege Pvt. Ltd. - a separate and independent entity, part of the Etihad Aviation Group.

Media Contact

Simone Pious | +91 9930354205 | spious@webershandwick.com

About Customer Loyalty Summit

The Loyalty Summit is a getting together of leading B2C brands across all verticals durables, non-durables, retail, travel, financial services, healthcare, telecom, entertainment to discuss best practices for building cohesive, all-encompassing customer loyalty strategies.