InterMiles wins ‘Best Loyalty Programme of the Year’ at the Loyalty Magazine Awards 2020
~Gets recognized for its launch of new miles accrual & redemption platform ~
Mumbai, Jun 18, 2020: InterMiles, the leading loyalty & rewards programme and currency, has been recognized by the renowned Loyalty Magazine Awards as the Best Loyalty Programme – Travel & Experiences for 2020. The programme’ s unique value proposition of offering members the opportunity to earn and redeem InterMiles across multiple airlines and destinations through its travel platform, played a key role in securing this honor.
Since the last few years, InterMiles has been working towards creating a platform model, an aggregator across categories, and charting its shift to becoming an everyday travel and lifestyle brand. In early 2019, the company enhanced its existing platform capabilities, which enabled members to earn as well as redeem their miles while booking their flights with any airline. This launch aimed to reinstate the power of the currency InterMiles.
The popularity of these innovations was continuously enhanced with feedback from members to improve overall experience which drove adoption both among members and new -members joining the programme. The company’s efforts towards seeking innovative ways to elevate member's experience has been recognized and called out by the jury specifically landing the company this honor.
Commenting on this win, Manish Dureja, MD & CEO, InterMiles said, “We at InterMiles, are committed to partnering our members’ journeys and making each one more rewarding. This is indeed a very proud moment for us to be lauded as the Best Loyalty Programme by the Loyalty Magazine Awards. Such awards and accolades at an industry level are a testament of our customer-centric approach and how we are harnessing technology, innovation, partnerships, and data analytics to drive value and delight for both our members and partners.”
InterMiles presently offers its growing base of 10 million members the opportunity to earn and redeem InterMiles, the new age currency of engagement, across travel, hospitality and lifestyle services across multiple categories and 150+ programme partners.
About InterMiles
InterMiles is one of the world’s leading Travel and Lifestyle Rewards Program. Its ubiquitous rewards and recognition currency, also called InterMiles, helps close to 10 million InterMiles members fulfil their travel and lifestyle aspirations. The program lets members make every travel and lifestyle experience more rewarding by earning InterMiles across airline and hotel bookings, shopping, dining reservations and more. Members can then redeem these miles for flights across airlines, hotel stays, fuel, dining and over 2,500 merchandise options.
If not an InterMiles member – Sign Up Today & make your every journey even more rewarding. Explore More at: www.intermiles.com
InterMiles is the travel and lifestyle reward programme of Jet Privilege Pvt. Ltd. - a separate and independent entity, part of the Etihad Aviation Group.
Media Contact
Simone Pious | +91 9930354205 | spious@webershandwick.com
About Customer Loyalty Summit
The Loyalty Summit is a getting together of leading B2C brands across all verticals durables, non-durables, retail, travel, financial services, healthcare, telecom, entertainment to discuss best practices for building cohesive, all-encompassing customer loyalty strategies.
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