Mumbai, February 08, 2019: JetPrivilege, the award-winning loyalty & rewards programme and the frequent flyer programme of Jet Airways, has been recognized under six categories by Customer Loyalty Awards at the 12th edition of Customer Fest Show 2019 conducted by KAMIKAZE B2B MEDIA. The event held on 5th & 6th February 2019 at Taj Lands End, Mumbai, has been observed as one of the most distinguished corporate events in South Asia.
JetPrivilege has always focused on driving customer value through innovative offerings with a strong emphasis on data analytics with technology as an enabler. A few of such initiatives have been identified as noteworthy to the jury members who lauded JetPrivilege with two accolades under Best Use of Technology in Loyalty Program for their JPMiles upgrade and innovation in digital voice search. They also won an award for Best Use of Customer and Data Analytics in Loyalty Program for their path breaking use of data to drive air redemption.
JetPrivilege recently launched their campaign, “Dream Come True Contest” whereby newly enrolled JetPrivilege members were asked to log-in to their membership account and, in a gamified manner, asked to set a goal to a destination of their choice where they would like to fly for free. The success of the campaign managed to impress the jury for the category of Best Use of Contests / Promotions in a Loyalty Program. The company has got into a strategic partnership with Indian Oil Corporation Limited (IOCL) where members can now earn and redeem JPMiles for their fuel transactions. For this partnership JetPrivilege and IOCL jointly won an award under Best Use of Partnership in Loyalty Program. Finally, the company’s on-going initiatives across various categories in the year 2018 saw them win the Best CRM Program award.
Commenting on this win, Zameer Kochar, Head of Marketing & Member Engagement, Jet Privilege Private Limited said, “It is indeed a very proud moment for us to be lauded at the 12th Customer Fest Loyalty Awards. Such awards and accolades at an industry level is a testimony to our customer-centric approach and how we are harnessing technology, innovation, partnerships and data analytics to drive value and delight for both our members and partners.”
Speaking about the expansion plans, Shri Sanjeev Jain, Executive Director, Retail Sales said “Innovation can come in different ways. And we are proud to be leading this particular IndianOil-JetPrivilege innovative partnership which is delighting our customers. After a good start at Mumbai and Delhi, we are now offering customers the option to earn and redeem JPMiles for fuel purchase at select IndianOil outlets of Chennai. IndianOil is celebrating 2018 as Year of Trust and this benefit is an expression of gratitude to our customers for consistently reposing their trust in our refueling services.”
JetPrivilege, the award winning, loyalty and rewards programme and the Frequent Flyer Programme of Jet Airways, is on track to continue expanding this association in 750+ outlets across 8 cities in 2018.
About Jet Privilege Private Ltd
Jet Privilege Private Limited is a specialized loyalty and rewards management company, a joint venture between Jet Airways and Etihad Airways, established to develop, manage, operate and market JetPrivilege – an internationally acclaimed, award winning loyalty and rewards programme.
JetPrivilege, the proud recipient of ‘Loyalty Program of The Year’ at the 10th Loyalty Summit Awards in 2017 and the prestigious ‘210 Award’ at Freddies in 2016, continues to be the Frequent Flyer programme of Jet Airways, offering exclusive privileges to members when they travel on Jet Airways and any of its partner airlines. The programme offers the unique benefit of accelerating JPMiles accumulation through use of co-branded credit and debit cards, book & stay across domestic and international hotel partners, and carry out transactions with any of the 150+ programme partners from different industries like retail, telecom, lifestyle, dining, entertainment to name a few. JPMiles can be redeemed for Award flights to over 1000 destinations across the world. For more information, please visit: www.jetprivilege.com
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