JetPrivilege emerges victorious at the 8^th DMAI ASIA ECHO Awards 2018 with triple wins

Mumbai, September 28, 2018: Jet Privilege Pvt. Ltd, the award-winning loyalty and rewards programme and the frequent flyer programme of Jet Airways is delighted to announce its wins at the 2018 edition of DMAI ASIA ECHO Awards which concluded in Mumbai recently.

JetPrivilege was conferred the Grand Prix for ‘Best Data Inspired Intelligence’ for the Redemption Remarketing Campaign by leveraging the Google search platform. Additionally, the Bonus Miles Airline Activation Campaign on direct and digital platforms, won Gold for ‘Best Data Inspired Intelligence’. The loyalty and rewards programme won Bronze under the ‘Best Data Inspired Targeting’ category for the Redemption Remarketing Campaign undertaken on the Google search platform as well. Recognition under these categories highlights and acknowledges the unique way JetPrivilege has engaged with its members through data driven insights to motivate redemption.

In addition to this, JetPrivilege Managing Director, Mr. Manish Dureja, was recognized with the Hall of Fame 2018 award for his notable success in the direct marketing and data driven marketing community, and significant contribution which has inspired future generations to strive for excellence.

These accolades are in close succession to the recent heavyweight wins at the 6th Payment & Cards Summit & Award and 4th CX Strategy Summit & Awards where JetPrivilege picked-up ‘Customer Centric Organisation of the Year 2018’ award.

Presented by the DMAI CREATEFFECT Awards, the 8th edition of DMAI ASIA ECHO AWARDS, represents the curators of greatness and celebrates unique perspectives and unparalleled passion of the Asian marketing superstars. With a broader geographical focus and wider business network, DMA Asia is committed to creating a more relevant, sustainable and ethical environment for the marketing fraternity

With a member base of 8.5 million plus, JetPrivilege prides itself for being a customer centric programme aimed at creating value for its members through a multitude of offerings. These customer oriented, industry recognitions are a reflection of JetPrivilege’s efforts over the years to build JPMiles as the reward currency of the future, a currency that is versatile and which extends across 150+ programme partners, and various categories like travel, financial services, hospitality, dining, retail and fuel etc. offering avenues to earn JPMiles via day-to-day transactions. Every transaction brings members closer to the aspirational award of a free flight.

“We are honored with the multiple recognitions from a prestigious platform like DMAI ASIA ECHO Awards 2018. Data is the crux of our business. It empowers and fuels our relentless pursuit towards delivering distinguished, customer – centric, rewarding innovations and experiences to our members. Accolades of such magnitude encourage us to continue striving for excellence. It is truly gratifying to be acknowledged by the best in industry,” said Manish Dureja, Managing Director, JetPrivilege, commenting on the multiple wins.

About Jet Privilege Private Ltd

Jet Privilege Private Limited is a specialized loyalty and rewards management company, a joint venture between Jet Airways and Etihad Airways, established to develop, manage, operate and market JetPrivilege – an internationally acclaimed, award winning loyalty and rewards programme and frequent flyer programme.

JetPrivilege, the proud recipient of ‘Loyalty Program of The Year’ at the 10^th Loyalty Summit Awards in 2017 and the prestigious ‘210 Award’ at Freddies in 2016, continues to be the Frequent Flyer programme of Jet Airways, offering exclusive privileges to members when they travel on Jet Airways and any of its 20+ partner airlines. It has previously won the Freddie Awards 5 times in a row in the Japan, Pacific, Asian and Australian regions. It has also won best loyalty program in service sector for 6 consecutive years. JetPrivilege.

The programme offers the unique benefit of accelerating JPMiles accumulation through the use of co-branded credit and debit cards, bookings & stay across domestic and international hotel partners, and carry out transactions with any of the 150+ programme partners from different industries like retail, telecom, lifestyle, dining and entertainment to name a few. JPMiles can be redeemed for Award flights to over 1000 destinations across the world. Every transaction brings members closer to the aspirational award of a free flight.

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